Thursday, February 25, 2010

Hotel Reservation Software - Driving More Customers in Your Business

Hotel Reservation Software

By Richard Downing

Factors affecting online hotel reservation intention between online and non-online customers [An article from: International Journal of Hospitality Management]Making online reservations and booking from your computer is a major trend that has been developing over the past ten years or so. The technology is also considered a revolutionary innovation that has helped hotels save lots of money and keep themselves closer to capacity. In addition, there are user-friendly interfaces that help the client choose among the options that will suit him or her best. The sites owned by the hotels themselves also now offer options for booking as well as pricing information.

This convenience lets customers make a reservation easily without having to spend a lot of time on the phone going from hotel site to hotel site searching for information. Moreover, for hotels that receive hundreds of reservations daily, hotel reservation software is a very helpful tool for making management easier.

Whenever a hotel needs to deal with online reservations, it has to have a website which comes with a booking engine. The latter is a special search module which is connected directly to the hotel's database on customer's reservations via the internet. With the help of this engine, the hotel's client will be able to check for the information on reservations. They can see if there are still vacant rooms available, the room capacity and the amenities.

For some hotels, it might be necessary to send e-mails to their clients' stored on their databases. The information contained in these emails could include last minute deals or promotions for rooms or vacation periods, or respond to people who are in immediate need of conference rooms and other amenities.

As the technology has progressed, clients can now find and reserve rooms which might usually be very hard to find. Nowadays, a person can just scroll in his mobile phone to make a reservation online, or maximize the uses of text messaging to book the rooms.

Hotels are trying their bests to make the process of booking simpler for their guests. In addition, hotels also offer shuttle services from the airport going to the hotel and the taxi information once the reservation has been confirmed. These remove the burden from the customers in finding taxis and go around the city to find the hotel's location.

For some hotels, they provide reward points to their customers for being loyal and they are usually awarded when they are making the reservation online. When the points are accumulated, this is then translated to perks such as complimentary tour around the city, a free stay for a night or so in the hotel.

The advantage of getting hotel reservation software is the worked performed during the long process of reservation can be trimmed into a few minutes. In addition, this reduces human error and the number of people that are required to finish the job. This brings a lot of benefits into your business and you can immediately make a sale through your site.

Managing a hotel, or number of hotels, is never easy. hotel reservation software can really help to wrinkle out problems and issues, and property management software helps to make sure you manage multiple hotels efficiently.

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Hotel Reservation Software
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